01
01
While You're Here
While You're Here
Client
Client
21 Grams
21 Grams
CREDITS
CREDITS
Ryan Paulson (Instructor)
Ryan Paulson (Instructor)
Year
Year
2022
2022
About
About
A human-centered campaign designed to address the emotional needs of caregivers in hospital settings by providing accessible micro-support moments during long wait times.
A human-centered campaign designed to address the emotional needs of caregivers in hospital settings by providing accessible micro-support moments during long wait times.
PROBLEM
41% of caregivers suffer from burnout which caused depression and anxiety. But seeking medical help is challenging due to limited resources and time.
INSIGHT
But do caregivers really not have the time to see their doctors?
EXECUTION
Caregivers often accompany their patients to hospitals, and we want to utilize that time to address their own health needs. When caregivers receive medical documents for their patients, we'll provide them with a brief diagnosis of potential illnesses they may develop.
PROBLEM
41% of caregivers suffer from burnout which caused depression and anxiety. But seeking medical help is challenging due to limited resources and time.
INSIGHT
But do caregivers really not have the time to see their doctors?
EXECUTION
Caregivers often accompany their patients to hospitals, and we want to utilize that time to address their own health needs. When caregivers receive medical documents for their patients, we'll provide them with a brief diagnosis of potential illnesses they may develop.
