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Endangered Languages
Endangered Languages
Client
Client
Google Fonts + HMCT
Google Fonts + HMCT
CREDITS
CREDITS
Yong Kim, Gio Serrano (Instructor)
Yong Kim, Gio Serrano (Instructor)
Yong Kim, Gio Serrano (Instructor)
Yong Kim, Gio Serrano (Instructor)
Year
Year
2023
2023
About
About
A creative campaign that brings endangered languages to life—because when a language dies, a culture dies with it.
A creative campaign that brings endangered languages to life—because when a language dies, a culture dies with it.
PROBLEM
There are countless amount of languages that are at risk of disappearing.
INSIGHT
The loss of language is the loss of associated cultures, histories, and ways of life.
EXECUTION
The "Endangered Languages" campaign aims to raise awareness and encourage action to preserve endangered languages using creative messaging, such as lenticular printing, digital billboards with motion sensors, and 3D installations featuring translated versions of intriguing lines in both English and endangered languages.
PROBLEM
There are countless amount of languages that are at risk of disappearing.
INSIGHT
The loss of language is the loss of associated cultures, histories, and ways of life.
EXECUTION
The "Endangered Languages" campaign aims to raise awareness and encourage action to preserve endangered languages using creative messaging, such as lenticular printing, digital billboards with motion sensors, and 3D installations featuring translated versions of intriguing lines in both English and endangered languages.
