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Shakespeare Remix
Shakespeare Remix
Client
Client
Penguin Books
Penguin Books
CREDITS
CREDITS
Jacob Baik (AD), Siyong Seong (Motion Graphics)
Jacob Baik (AD), Siyong Seong (Motion Graphics)
Year
Year
2023
2023
About
About
Classics meet modern slang as celebrities remix Shakespeare to captivate the next generation.
Classics meet modern slang as celebrities remix Shakespeare to captivate the next generation.
PROBLEM
While Old English is considered hard and boring, Slang - the quickest evolving form of language - is considered the unmissable part of the younger generation’s pop culture.
INSIGHT
Young people are tired of reading outdated books. We will use ‘unmissable slang’ to grab their attention.
EXECUTION
Iconic celebrities will remix outdated books, Shakespeare, in their unique voices.
PROBLEM
While Old English is considered hard and boring, Slang - the quickest evolving form of language - is considered the unmissable part of the younger generation’s pop culture.
INSIGHT
Young people are tired of reading outdated books. We will use ‘unmissable slang’ to grab their attention.
EXECUTION
Iconic celebrities will remix outdated books, Shakespeare, in their unique voices.
Social
Social - Meme
