04
04
SANGÜE
SANGÜE
Client
Client
Peta
Peta
CREDITS
CREDITS
Yong Kim, Gio Serrano (Instructor), Jacob Baik (Instructor)
Yong Kim, Gio Serrano (Instructor), Jacob Baik (Instructor)
Year
Year
2023
2023
About
About
A fake boutique by PETA forces shoppers to face the blood on their hands—by putting it there.
A fake boutique by PETA forces shoppers to face the blood on their hands—by putting it there.
PROBLEM
The clothing industry is brutal and immoral. People hide behind their ignorance to feel less guilty.
INSIGHT
For people to clean their conscience, they must embrace their complicity.
EXECUTION
PETA creates a fake boutique store to stain their customers with blood.
PROBLEM
The clothing industry is brutal and immoral. People hide behind their ignorance to feel less guilty.
INSIGHT
For people to clean their conscience, they must embrace their complicity.
EXECUTION
PETA creates a fake boutique store to stain their customers with blood.
