06
06
Department Quiz Filter
Department Quiz Filter
Client
Client
Wunderman Thompson NY
Wunderman Thompson NY
CREDITS
CREDITS
Team 4
Team 4
Year
Year
2023
2023
About
About
A bold TikTok filter turns head movements into job roles—showcasing Wunderman Thompson’s creativity and diverse talent.
A bold TikTok filter turns head movements into job roles—showcasing Wunderman Thompson’s creativity and diverse talent.
PROBLEM
Create a trending TikTok video that buys media attention and expresses the pillars (values) of Wunderman Thompson.
INSIGHT
Lean into “TikTok filter” trends, combined with the popularity of personality tests.
EXECUTION
Create a filter that tracks head movement and showcases the variety of positions at Wunderman Thomspon and the creative bravery of making a filter. *Prototype of the filter available upon request.
PROBLEM
Create a trending TikTok video that buys media attention and expresses the pillars (values) of Wunderman Thompson.
INSIGHT
Lean into “TikTok filter” trends, combined with the popularity of personality tests.
EXECUTION
Create a filter that tracks head movement and showcases the variety of positions at Wunderman Thomspon and the creative bravery of making a filter. *Prototype of the filter available upon request.
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